Words that Attract Clients: A Guide to Writing About You and Your Business

Words That Attract Clients
A storytelling workbook for freelancers who hate writing about themselves

You can write for clients with no problem, but when it comes to writing about yourself? You freeze.

You overthink every sentence or avoid writing your website entirely. You have no idea what to say, all you know is everything you write feels wrong. It sounds too baggy or too generic. Everything feels either crucial or entirely inconsequential.

You compare your website to other people's and start to think you don't stack up.

The problem is that you're too in your own head.

Words That Attract Clients is designed for freelance writers and editors who struggle to talk about their work, especially when it feels like everyone else has a clearer story, stronger niche, or more polished pitch.

Before you can find the right words, you need to recognize your strengths, reframe your experience, and learn how to tell your story in a way that connects.

This workbook helps you do exactly that.

You’ll work through thoughtful exercises, real-world examples, and practical tips to help you:

• Uncover what makes you different (even if you’re not sure you have a “thing”)
• Find clarity and confidence in how you talk about your work
• Write about your experience without the cringe
• Speak directly to the clients you want to attract

Whether you’re writing a website, updating LinkedIn, or creating any kind of marketing content, this guide will help you stop second-guessing and start showing up with clarity and confidence.

“I just read through your guide and I love it. I’m looking forward to completing the exercises. What a fantastic tool for anyone, really. You’re clearly a coach, leader, and mentor already! Thank you for writing it.”
— Amy L

“Heidi’s workbook is a perfect resource for those of us who find it very difficult to write about ourselves–a necessary skill in marketing our own skills and services. I can’t recommend it highly enough.”
— Joy M

"I have used, and continue to use "Words that Attract Clients." It takes all the second-guessing out of writing about yourself, personally and professionally. Thank you, Heidi!"

— Natalie N

CAD $14.99