Words that Attract Clients: How to confidently write your website

You know what you do. You’re good at it. But when it comes to writing about yourself? You freeze.

You second-guess every sentence. You worry about sounding too arrogant—or not confident enough. You know your website, LinkedIn profile, or marketing copy needs to reflect your value… but instead, it feels awkward, unclear, or generic.

That’s where Words that Attract Clients comes in.

This workbook was made for freelance writers and editors who struggle to talk about their work. Before you find the right words, it’s about recognizing your strengths, reframing your experience, and learning how to tell your story in a way that connects with the people you want to work with.

You’ll work through thoughtful exercises, practical tips, and real-world examples designed to help you:

• Uncover what makes you different
• Find clarity and confidence in your messaging
• Write about your work without the cringe
• Speak directly to the clients you want to attract

Whether you’re building a website, updating LinkedIn, or creating any kind of marketing material, Words that Attract Clients will help you stop second-guessing and start showing up with clarity and confidence.

“I just read through your guide and I love it. I’m looking forward to completing the exercises. What a fantastic tool for anyone, really. You’re clearly a coach, leader, and mentor already! Thank you for writing it.”
— Amy L

“Heidi’s workbook is a perfect resource for those of us who find it very difficult to write about ourselves–a necessary skill in marketing our own skills and services. I can’t recommend it highly enough.”
— Joy M