From blank page to consistent posts: How I come up with a never-ending list of LinkedIn topics

Not posting on LinkedIn might not feel urgent, until you realize weeks (or months) have passed and the silence has cost you visibility, momentum, and client leads.

The problem usually isn’t LinkedIn itself. It’s the pressure to be original, insightful, and impressive every time you open a blank page.

You second-guess your ideas.
You talk yourself out of posting.
You convince yourself you have nothing new to say.
And so, you stay quiet.

But clients can’t find you if you don’t show up. And you can’t show up consistently if you’re always starting from scratch and trying to overcome writer's block and a lack of inspiration every time you open the platform.

This guide is for freelance writers, editors, and ghostwriters who want to use LinkedIn but get stuck when it’s time to hit “post.”

I’ve heard it over and over again:

“I want to post, but I never know what to say.”
“Everything I think of feels too obvious—or like it’s already been said.”
“I don’t want to add to the noise.”

I hear you.

For years, I waited for inspiration to show up. It didn’t.
Now, I have a running list of content ideas and a system that makes sure I never run out.

This guide will help you:

• Build a repeatable process for generating LinkedIn post ideas, no inspiration required
• Train your brain to notice content-worthy moments in your work, client calls, and daily life
• Let go of perfection so you can start showing up, even when you don’t feel 100% ready
• Write with intention, knowing what your audience will find helpful (and what builds trust)

Once you know what to look for, you’ll find content ideas everywhere. Yes, even in your inbox or that half-finished draft you almost deleted.

You don’t need to wait for a spark of genius to write a good post. You just need a way to stop starting from scratch—and a system that helps you keep going.

Imagine opening LinkedIn with three post ideas already waiting and a long list of other potential topics you can choose from. No dread, and no waiting for hours hoping inspiration strikes. Just a quiet confidence that you always have something worth saying, and a simple way to say it.